WhatsApp CRM, or Customer Relationship Management, is a software that connects WhatsApp to a CRM system to help businesses manage their customer interactions and data:
Centralized platform: Access customer profiles, purchase history, and past interactions in one place
Streamlined communication: Handle large volumes of messages efficiently
Personalized interactions: Use CRM data to personalize messages and send automated messages
Cost-efficiency: Send transactional messages without incurring extra costs
Improved customer satisfaction: Maintain strong relationships with customers
Contact management: Manage contacts
Lead tracking: Track leads
Chatbot integration: Integrate chatbots to answer repetitive queries
Order processing: Connect to Stripe to send invoices through WhatsApp chat
Lead history tracking: View all WhatsApp leads and their conversation history in the CRM
Performance tracking: Generate real-time reports to track team speed and response rate