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Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising.

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

On-page SEO is anything that you do on your own website - content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

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