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OFF PAGE SEO

Off-page SEO includes activities done off of a website in an effort to increase the site's search rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media platforms.

Off-page SEO, or off-site SEO, is a set of actions that can improve a website's search engine ranking by working outside of the website itself. It's a way to build a website's authority and credibility with search engines, and to demonstrate its experience, expertise, and trustworthiness.

Off-page SEO is a set of techniques used to improve a website's visibility and ranking in search engine results pages (SERPs) by increasing its authority, reputation, and popularity across the web:

Backlinks: Building high-quality backlinks is a top off-page SEO strategy. Google's PageRank algorithm considers the quantity and quality of a page's backlinks when determining its ranking.

Social Media: Developing a social media strategy can help improve your website's ranking. This includes:

  • Creating a social media strategy
  • Adding social proof to your profile
  • Posting regularly
  • Engaging with users
  • Partnering with social media influencers

Guest blogging: Guest blogging is another off-page SEO technique.

Influencer marketing: Influencer marketing is another off-page SEO technique.

Online reputation management: Online reputation management is another off-page SEO technique

Branded searches: Encouraging branded searches is another off-page SEO technique.

User generated content (UGC): User generated content is another off-page SEO technique.

Off-page SEO is different from on-page SEO, which focuses on optimizing elements within a website

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